Health Meets Wealth
The health care market is in a state of flux. Soon consumers will have the option to choose health care plans closely aligned or connected to their financial services plans. Some health care companies already offer options to customize and invest for future health care needs using health savings accounts and health reimbursement accounts. Companies that adopt new service models and incorporate the sophistication of financial planning into their health care offerings stand to profit from the changing environment. Although a hybridized industry is still years away, players who sit out the ea ly stages of the health wealth convergence stand to be left behind.